Kate Ledger has been named assistant vice chancellor for marketing in the Office of University Communications. Ledger has more than 15 years of communications and marketing experience at Pitt in increasing roles of leadership across several schools and offices.
“Kate brings a wealth of knowledge, expertise and savvy to this role. I could not be more thrilled that she’ll be leading our marketing efforts,” said Vice Chancellor for Strategic Communications and Marketing Ellen Moran.
Currently executive director of marketing and engagement in the Office of Admissions and Financial Aid, Ledger will continue to support admissions and financial aid through May 1 while she transitions in her new role in University Communications. Her portfolio will include overseeing a University branding initiative and developing campaign strategies to increase Pitt’s visibility and reputation.
Ledger started her career at Pitt in the Swanson School of Engineering as the director of marketing and communications in 2002. She served as assistant to the provost for strategic relations in the Office of the Provost for more than two years before working for an outside agency for nearly a year, where she led development and implementation of marketing campaigns for search engines including Google, Yahoo! and MSN. Ledger returned to Pitt in 2008 as the director of marketing and communications for the Joseph M. Katz Graduate School of Business for more than five years. She joined the admissions and financial aid in 2014, where she oversaw the development and execution of a strategic marketing plan to more than 100,000 prospective students, current students, families and school counselors. In January of last year, she was promoted to her current role as executive director of marketing and engagement.
“I’ve worked for and alongside incredible Pitt leaders who taught me the value of building strong relationships across campus, the power of creativity and collaboration, and instilled their passion for Pitt in me,” said Ledger. “I’m looking forward to working with the team at University Communications to support the University through strategic marketing and branding.”
While at Pitt, Ledger has served on a several advisory committees, including the committee which formulated the foundation for The Plan for Pitt, the University’s current five-year strategic plan launched in 2015 and the University Branding Committee. She currently serves as co-chair of the CASE Enrollment Marketing Conference, is on the advisory council and is the department co-chair for the Pitt United Way Campaign and is a middle school mentor for Big Brothers Big Sisters of Greater Pittsburgh.